Shell V-Power - ‘The Science of Efficiency’

Whilst working as a motion designer at Tiger Pistol Australia, this came across my desk. It’s a classic example of brands having long form, expensive TVC assets that don’t have any cut through on social media. The story arc is all back to front. We managed to tease out the key message and create a dynamic, punchy Instagram story that runs under 10 seconds. Compare the original asset on the left to the optimised one on the right and see the difference.