KLM - ‘Fly Responsibly’

KLM’s global campaign attempting to encourage travellers to reconsider their need to use an airplane was met with some confusion. Why would they do this? Well, the message is an important one, and I relished the chance to create an optimised version of their ‘Fly Responsibly’ TVC. Running at just over 1 minute 25 seconds, it was quite a task to cut it down to 10 seconds whilst maintaining the key messaging.