Water Services Association of Australia - Drinking Water Safety

These types of projects are my favourite. They combine important information for the community and I also get to learn something about science and/or technology. For me, it was important to have smooth transitions from one section to another to hold the viewer’s attention. What could potentially be quite dry information needed to have bright and striking visuals to keep the engagement levels high.

Given its length, I ended up creating a full animatic storyboard so the client and I could get all the information straight before moving onto art direction and then the final animation.